White Papers/ResearchIndustry White PapersPSCU Industry White Papers are designed to define the opportunity for each solution it offers to give you the tools needed and a competitive edge to capitalize and expand on your assets. These White Papers provide you with in-depth tangible information. They give a “strategic roadmap” featuring tactical, practical and proven methods and information you can use to improve operations and grow your assets. As a good corporate citizen we invite you to download these White Papers now.
Small Business“Data Drives the Program” - MoreNovember 3, 2009 - This white paper provides vital information about data and how it can give you deep insights into the market and its importance in driving your small business programs. “The Small Business Opportunity” - moreMarch 27, 2009 - With larger national and regional banks struggling, and with small businesses losing faith in those institutions, the time is right for you to broaden your offerings. To help you find new small business customers, we’ve developed the Business Focus White Paper Series. "Filling the Financial Gap" - More June 22, 2009 - The second installment in our Business Focus white paper series, “Filling the Financial Services Gap,” is available for your viewing. Building on the first paper, “The Small Business Opportunity,” which outlined the benefits for credit unions in the small business market, this edition discusses the reasons credit unions are better positioned than ever to serve the market. It offers an overall perspective on the services that small businesses use most often and illustrates the methods that credit unions are using to meet the market’s needs. "SMBs: A Unique marketing Environment" - More July 27,2009 - The white paper entitled, “SMBs: A Unique Marketing Environment,” outlines the two-fold set of challenges in selling financial services into the SMB market Electronic Services"The E-Banking Opportunity” - More April 16, 2009 - "The E-Banking Opportunity,” is our first issue in a series of Online Banking White Papers. This first issue, “Banking on the Power of the Web,” outlines the current online market and the power it presents. Banks have traditionally had a resource advantage over credit unions, but online banking is helping to narrow that gap. This paper examines the adoption and growth of e-banking, the overall online opportunity it represents and the components that comprise a robust online solution. "A Versatile Medium Serving Versatile Needs” the second issue in our series offers information on the growth of the online banking market, specific “opportunity gaps,” the next wave (mobile banking) and the market’s prospects for growth. More “Building the Right Online Banking Solution” the third issue in our series discusses what credit unions and members are seeking in an online banking solution and the core attributes that matter in marketing it. More Call Center"Extending Your Credit Union’s Service: The Key Metrics to Consider When Optimizing Your Call Center" - More March 25, 2009 - Your call center is often the primary method members use to contact you. In a sense, this makes your call center more of an asset than your brick and mortar credit union. It’s also one of the easiest channels to generate revenue from. So, how do you optimize your call center to be both cost effective and provide quality service levels? The answer that most credit unions are turning to is leveraging the power of an external call center. This white paper takes a close look at the key call center metrics to consider to achieve the ideal balance needed to manage costs, grow revenue, and maintain the level of service quality that builds loyalty and satisfaction. Mobile Banking"Mobile Banking it’s Time to Getting Moving" - More February 24, 2009 - A white paper entitled, "Mobile Banking – It’s Time To Get Moving" highlights how mobile banking will profoundly influence the distribution of retail banking services in the coming years. "Mobile Security White Paper" - More November 20, 2009 - Analysts such as Javelin Strategy & Research indicate that adoption of mobile financial services applications will accelerate as the perceived security of solutions by consumers’ increases. Prepaid Cards"The Prepaid Opportunity" - More February 9, 2009 - A white paper entitled, "The Prepaid Opportunity" highlights how Prepaid technology presents credit unions with a fresh new opportunity to serve existing members, reach out to new market segments, and expand their brand recognition. Credit Cards"Profiting from Plastic" - More January 16, 2009 - A white paper entitled, "Profiting from Plastic" offers new insights into finding the credit card model that provides the greatest returns. Credit Union Industry"Modern Day Credit Union Members Opportunities and Challenges" - More January 30, 2009 - A white paper entitled, "Modern Day Credit Union Members" provides understanding of the various membership opportunities and challenges facing today's credit unions. "Maximizing Credit Card Commitment & Profitability"
- More March 20, 2009 - A white paper entitled “Maximizing Credit Card Commitment & Profitability” shares important new strategies to build cardholder loyalty and maximize the profitability of your credit card program. |
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