PSCU Financial Services Issues Third Educational White Paper on Serving Small Business MarketSt. Petersburg, FL, Sept. 22, 2009 – PSCU Financial Services issued its third white paper on serving the small business market. This paper, which focuses on marketing to small business owners, is available free on the cooperative’s web site. Previous papers discussed the financial services needs of small business owners and how to create a customized small business program that manages risk and includes measurement tools. “The current economy represents a unique opportunity for credit unions to attract and serve the needs of small businesses,” said David J. Serlo, President, PSCU Financial Services. “This outreach can have long-term benefits since small business owners tend to be very loyal to the primary financial institution that helped them grow their business.” He added that these white papers are designed to support the entire credit union industry, not just the cooperative’s member-owners. All three white papers are available at: http://www.pscufs.com/press_room/white_papers_research.htm. About PSCU Financial ServicesBased in St. Petersburg, Florida, PSCU Financial Services is the nation's largest credit union service organization (CUSO) and serves more than 1,300 financial institutions nationwide. As a non-profit cooperative, the company is owned by more than 600 member credit unions representing over 13 million accounts and 905,000 online bill payment subscribers. Its Contact Centers handle more than 16 million inquiries a year.PSCU Financial Services offers 24/7 member support through four Contact Centers: its Eastern operations center in St. Petersburg, Fla.; a Western operations center based in Phoenix, Ariz.; and two call centers in Detroit, Mich. These Contact Centers perform member servicing and new member acquisition, cross-selling and automated lending solutions as well as support for debit/credit/prepaid cardholders and online bill payment subscribers. Established in 1977, the company provides a broad array of cost-effective, high quality financial services that include credit, debit, ATM, prepaid, bill payment, electronic banking and contact center solutions. PSCU Financial Services uniquely offers its members a full range of processing options, any combination from full service to in-house pass through processing for credit, debit and ATM transactions. As a leader in the credit union movement, the company offers gateway access to national and regional networks. It also provides full function ATM terminal driving services. For more information, visit PSCU Financial Services’ website at www.pscufs.com.
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