PSCU Financial Services’ Sweepstakes BoostsParticipating Institutions Added 24,100 New SubscribersSt. Petersburg, FL, Sept. 22, 2008 – Credit unions that enrolled in PSCU Financial Services’ Bill Pay Summer Beat the Heat Sweepstakes added 24,100 subscribers and 74,000 incremental payments during the two-month promotion that ran from June 1 to July 31. There was also a 3.6% increase in subscribers making more than three payments per month. The sweepstakes offered a grand prize of $10,000, a $1,000 first prize and five second place winners received an iPod NANO. In addition, each credit union was guaranteed one $100 winner. Each subscriber that made three online bill payments in each month was entered into the contest and received one entry for each payment made during the month. “Holding a sweepstakes is an excellent way for credit unions to build excitement into their online bill payment programs. This is just one example of how our cooperative works together with our member-owners to help their staffs promote programs with innovative campaigns that encourage new subscribers and greater usage,” said Cindy McGinness, Manager Relationship Development, PSCU Financial Services. “Thanks to the success of this sweepstakes, we are already planning to launch another bill payment sweepstakes in 2009.” “PSCU Financial Services works with our staff on an ongoing basis to help us enhance activation and usage rates. We have offered PayLynx™ to our members for more than four years, and we look forward to continued subscriber growth for this convenient, user-friendly online bill payment product,” said Greg Meyer, Community Relations Manager, Meriwest Credit Union. There were 2.3 million total entries in the sweepstakes. The prize winners were drawn randomly. Credit unions that use PayLynx needed to subscribe to the sweepstakes in order for their members to be included. There was no charge for enrollment. The cooperative’s popular online bill payment product has more than 700,000 subscribers and is deployed at 465 institutions, including more than 200 credit unions. PayLynx subscribers are making more than 3.1 million payments online each month. Subscribers benefit from the cooperative’s award winning 24/7 Contact Center and FraudNet, a comprehensive bill payment fraud detection and prevention tool. PayLynx boasts a greater percentage of active subscribers and higher rates of acceptance for electronic bill payment by billers than other providers of the CheckFree service. It also offers a specialized online bill payment solution for small businesses. About PSCU Financial ServicesBased in St. Petersburg, Florida, PSCU Financial Services is the nation's largest credit union service organization (CUSO) and serves more than 1,100 financial institutions nationwide. As a non-profit cooperative, the company is owned by more than 500 member credit unions representing over 11 million cardholder accounts and more than 700,000 online bill payment subscribers. Its Contact Center handles more than 14 million inquiries a year.PSCU Financial Services maintains an Eastern operations center in St. Petersburg, Florida, and a Western operations center based in Phoenix, Arizona. The cooperative’s wholly owned subsidiary, Digital Dialogue, operates two 24/7 call centers in Detroit, Mich., that specialize in member services, new member acquisition, cross-selling and automated lending solutions. Established in 1977, the company provides a broad array of cost-effective, high quality financial services that include credit, debit, ATM, prepaid, bill payment and contact center solutions. PSCU Financial Services uniquely offers its members a full range of processing options, any combination from full service to in-house pass through processing for credit, debit and ATM transactions. As a leader in the credit union movement, the company offers gateway access to national and regional networks. It also provides full function ATM terminal driving services. For more information, visit PSCU Financial Services’ website at www.pscufs.com.
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