PSCU Financial Services Highlights Unique Opportunities for Credit Unions at 2010 Member Forum

Credit Unions Can Boost Membership, Revenues Despite Lackluster Economy

St. Petersburg, FL, Oct. 20, 2009 – The worst of times for banks has created an opportunity for the industry to make it the best of times for credit unions. PSCU Financial Services’ 2010 Senior Leadership Workshop and Member Forum on April 28-29, 2010, is tightly focused on helping credit unions maximize the opportunities created by the challenging economy and distressed credit markets.

“Despite the barrage of negative media headlines, the current financial environment presents the most significant opportunity in decades for credit unions to build both membership and revenue,” said David J. Serlo, President, PSCU Financial Services.

With an emphasis on interactive discussions and panels, the cooperative has been able to attract top-tier regulatory, industry and business leaders that will make this meeting impactful for all attendees. Sessions of the Senior Leadership Workshop for Executives and Member Forum will meet concurrently at this event.

The format of many of the presentations has been changed to encourage an intimate environment to discuss options and actions with speakers. Presenters include:

John Snow, former Secretary of the Treasury, will share his insights on what happened to our economy and what you can expect in the future.
Newt Gingrich, former Speaker of the House of Representatives, will discuss what America needs to do next and why the credit union movement is ideally situated to benefit from the current economy.
Dennis Dollar, former NCUA chairman, will share details on how credit unions can address changing regulations and take advantage of their unique position in the financial industry.
FORTUNE Magazine’s Senior Editor Geoff Colvin will report valuable insights on the pulse of the American people.
Bill Sheedy, Visa’s Group President for The Americas, will deliver practical advice on how to win over new cardholders.

The event is being held in Hawaii—and while it sounds expensive, this location is now cost-effective since a decrease in business and leisure travel has lead to lower airfares and very attractive hotel rates. Hotel incentives include the ability to stay four nights during the meeting for the cost of three, and the group discounted rate is available both before and after the meeting based on availability.

PSCU Financial Services

Based in St. Petersburg, Florida, PSCU Financial Services is the nation's largest credit union service organization (CUSO) and serves more than 1,300 financial institutions nationwide. As a non-profit cooperative, the company is owned by more than 600 member credit unions representing over 13 million accounts and 913,000 online bill payment subscribers. Its Contact Centers handle more than 16 million inquiries a year.

PSCU Financial Services offers 24/7 member support through four Contact Centers: its Eastern operations center in St. Petersburg, Fla.; a Western operations center based in Phoenix, Ariz.; and two call centers in Detroit, Mich. These Contact Centers perform member servicing and new member acquisition, cross-selling and automated lending solutions as well as support for debit/credit/prepaid cardholders and online bill payment subscribers.

Established in 1977, the company provides a broad array of cost-effective, high quality financial services that include credit, debit, ATM, prepaid, bill payment, electronic banking and contact center solutions. PSCU Financial Services uniquely offers its members a full range of processing options, any combination from full service to in-house pass through processing for credit, debit and ATM transactions. As a leader in the credit union movement, the company offers gateway access to national and regional networks. It also provides full function ATM terminal driving services. For more information, visit PSCU Financial Services’ website at www.pscufs.com.

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