Provident CU Converts PIN Debit/ATM Cards To PSCU Financial ServicesCredit Union Cites Benefits of Integrated Platform, Lower Costs, Enhanced ReportingSt. Petersburg, FL, October 1, 2007 – Provident Credit Union of Redwood Shores, California, signed a five-year contract to move its 61,000 PIN debit/ATM cardholders to PSCU Financial Services, the nation’s largest credit union service organization (CUSO). The cooperative already services the credit union’s 38,000 credit and 34,000 signature debit accounts.“One of the key reasons our credit union moved PIN debit to PSCU Financial Services’ DebitAdvantage is that an integrated platform for both PIN and signature debit delivers more efficient and effective member service. In addition, this move significantly lowers transaction costs and adds impressive analytical reporting capabilities,” said Dave Green, Assistant Vice President of Card Services, Provident Credit Union. The debit platform features new reporting capabilities, called Executive View Select, that deliver analytical data for both signature and PIN debit programs at the prefix and cardholder levels to help managers evaluate costs and performance. “These reports provide detailed information on which members are, and are not, using our platform so we can design targeted promotions to attract additional users. These reports also provide an accurate view of associated program costs,” said Green. “In addition, our staff is now freed from the time-consuming task of manually tracking and analyzing data.” Executive View Select streamlines marketing efforts by providing templated letters that can be sent to selected cardholders with a few mouse clicks. This correspondence can be used to address common issues such as issued cards that are not activated and specific authorization declines. “Our debit platform is gaining market share because of its high-performance features and powerful data management tools. Our affordable total debit solution enhances member service while simplifying management for credit union staffs,” said David J. Serlo, President and CEO, PSCU Financial Services. PSCU Financial Services provides signature, PIN and ATM debit for more than 225 credit unions, representing 6.8 million accounts. About Provident Credit UnionProvident Credit Union was established in 1950 and is currently the 67th largest credit union in the U.S. and the 14th largest in California. From its headquarters in the San Francisco Bay area, Provident Credit Union now serves more than 95,000 members from over 1,200 employer groups and maintains branches throughout California.About PSCU Financial ServicesBased in St. Petersburg, Florida, PSCU Financial Services is the nation's largest credit union service organization (CUSO) and serves more than 1,100 financial institutions nationwide. As a non-profit cooperative, the company is owned by more than 500 member credit unions representing over 11 million cardholder accounts and more than 470,000 online bill payment subscribers. Its Contact Center handles more than 12 million inquiries a year. PSCU Financial Services maintains an Eastern operations center in St. Petersburg, Florida, and a Western operations center based in Phoenix, Arizona. The cooperative’s wholly owned subsidiary, Digital Dialogue, operates two 24/7 call centers in Detroit, Mich., that specialize in member services, new member acquisition, cross-selling and automated lending solutions.Established in 1977, the company provides a broad array of cost-effective, high quality financial services that include credit, debit, ATM, prepaid bill payment and contact center solutions. PSCU Financial Services uniquely offers its members a full range of processing options, any combination from full service to in-house pass through processing for credit, debit and ATM transactions. As the leader in the credit union industry, the company offers gateway access to national and regional networks. It also provides full function ATM terminal driving services. For more information, visit the company's Web site at www.pscufs.com.
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