PSCU Financial Services Expands Capabilities of DataChoice™ Analysis Platform for Users of Its CreditAbility™ Platform

Data Analysis Tool Delivers Vital Information Required to Manage, Grow Credit Portfolio

St. Petersburg, FL, Oct. 3, 2007 – What could be better than having instant access to the data you want, whenever you want it? PSCU Financial Services announced that it has expanded the capabilities of its DataChoice™ data analysis platform for users of the cooperative’s CreditAbility™ program. This user-query-based platform gives credit managers the ability to view desired cardholder information to better manage and grow the portfolio.

“Our newest version of DataChoice expands the number of pre-defined queries and provides other features that make the platform more user friendly and content rich,” said Kent Potterton, Director of Credit Services, PSCU Financial Services. “This platform delivers a rapid return on investment by enabling credit managers to increase revenue opportunities through more efficient portfolio management and use of targeted promotions, along with minimizing losses thanks to enhanced risk management tools.”

The comprehensive DataChoice platform provides access to 7,000 data elements extracted from First Data file sources. Ad hoc queries are available through a secure browser-based interface from the cooperative’s secure MemberConnect web site. Credit or lending managers can either use time-saving templates or build their own queries. A DataChoice dashboard provides pre-constructed queries to monitor member activation, fraud trends, results of promotions and other factors. These dashboards are a combination of reports, charts, and graphs that share a common business purpose and allow users to drill down to extract additional details.

Managers can apply this data management tool to increase revenue opportunities by examining card usage, rewards accrual and redemptions, delinquencies, outstanding balances and other factors by selected cardholder characteristics. This data also equips managers to more efficiently manage income, credit lines and delinquency rates along with enhanced risk management for fraud activity.

“DataChoice is an excellent data mining tool that equips us to easily monitor balances, delinquencies and other factors by cardholder credit score, along with the results of our promotions and utilization of rewards points,” said Mary Ellen Millin, Loan Servicing Manager, Direct Federal Credit Union, Needham, Mass. “We use DataChoice to monitor our credit platform performance and create fully featured reports for our executives.”

Anheuser-Busch Employees Credit Union of St. Louis, Mo., is using DataChoice for a variety of purposes including examining monthly portfolio statistics, the success of recent promotions and identifying new accountholders who have not activated cards. “We are also using the data we collect to make decisions about our program, such as how risk-based pricing would affect earnings and the consequences of shortening the time frame for assessing late fees,” notes Virgil Mueller, the credit union’s Credit and Collections Manager. “The data from DataChoice allows us to accurately and easily evaluate performance and platform strategies and is therefore significantly more useful than standard reporting.”

Specific data tables (along with samples of data elements) include:

Account Table: reage date, annual charge, last post date
Authorization Data Table: decline reason code, POS entry code
Bonus/Rewards Table: Bonus due to expire, YTD bonus earned
Promotion Balance Table: Promotional balance, history promotion balance
Posted Monetary Table: Merchant SIC/CAT code, transaction post date

Dashboards include: collections; cardholder account management; debt management; card activation; fraud monitoring; marketing; portfolio control; portfolio key indicators; and pricing strategy.

About PSCU Financial Services

Based in St. Petersburg, Florida, PSCU Financial Services is the nation's largest credit union service organization (CUSO) and serves more than 1,100 financial institutions nationwide. As a non-profit cooperative, the company is owned by more than 500 member credit unions representing over 11 million cardholder accounts and more than 470,000 online bill payment subscribers. Its Contact Center handles more than 12 million inquiries a year. PSCU Financial Services maintains an Eastern operations center in St. Petersburg, Florida, and a Western operations center based in Phoenix, Arizona. The cooperative’s wholly owned subsidiary, Digital Dialogue, operates two 24/7 call centers in Detroit, Mich., that specialize in member services, new member acquisition, cross-selling and automated lending solutions.

Established in 1977, the company provides a broad array of cost-effective, high quality financial services that include credit, debit, ATM, prepaid bill payment and contact center solutions. PSCU Financial Services uniquely offers its members a full range of processing options, any combination from full service to in-house pass through processing for credit, debit and ATM transactions. As the leader in the credit union industry, the company offers gateway access to national and regional networks. It also provides full function ATM terminal driving services. For more information, visit the company's Web site at www.pscufs.com.

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