Alliance Credit Union Gets Back into Credit Cards With PSCU Financial Services
Credit Union Seeks to Control Member Card Relationships
St. Petersburg, FL, November 26, 2007 – After selling its credit card portfolio several years ago, Alliance Credit Union of San Jose, Calif., has decided to re-engage its credit program with processing services from PSCU Financial Services. The credit union conducted a thorough evaluation before selecting the nation’s largest credit union service organization (CUSO). It has $374 million in assets.
“Re-establishing our credit card program was an essential part of enhancing and strengthening Alliance’s brand, while also providing increased value to our members,” said Eileen Lewis, CEO, Alliance Credit Union. “PSCU Financial Services was recommended to us by several leading credit union executives. We determined the cooperative’s products, expertise and dedication to the credit union industry would make them an ideal partner in this effort.”
“We are eager to assist this credit union in re-energizing their credit card portfolio. Our cooperative can deliver both industry and product expertise to help the Alliance staff establish a program that delivers a high return on assets while simultaneously enhancing member service and support,” said David J. Serlo, President and CEO, PSCU Financial Services.
About Alliance Credit Union
Established in 1952 to serve employees of General Electric, Alliance Credit Union is a member-owned, financial cooperative that operates in two states. Alliance Credit Union has $374 million in assets and more than 40,000 members—served by six offices in California's Silicon Valley, and four offices in Wilmington, North Carolina. For more than 50 years, credit union services have grown to keep pace with the ever-growing needs of its members and their families. Today, Alliance Credit Union serves approximately 400 employers, as well as anyone living in Santa Clara, San Mateo and Alameda counties in California, and New Hanover, Pender and Brunswick counties in North Carolina. For more information, please visit www.alliancecreditunion.org.
About PSCU Financial Services
Based in St. Petersburg, Florida, PSCU Financial Services is the nation's largest credit union service organization (CUSO) and serves more than 1,100 financial institutions nationwide. As a non-profit cooperative, the company is owned by more than 500 member credit unions representing over 11 million cardholder accounts and more than 470,000 online bill payment subscribers. Its Contact Center handles more than 12 million inquiries a year. PSCU Financial Services maintains an Eastern operations center in St. Petersburg, Florida, and a Western operations center based in Phoenix, Arizona. The cooperative’s wholly owned subsidiary, Digital Dialogue, operates two 24/7 call centers in Detroit, Mich., that specialize in member services, new member acquisition, cross-selling and automated lending solutions.
Established in 1977, the company provides a broad array of cost-effective, high quality financial services that include credit, debit, ATM, prepaid bill payment and contact center solutions. PSCU Financial Services uniquely offers its members a full range of processing options, any combination from full service to in-house pass through processing for credit, debit and ATM transactions. As the leader in the credit union industry, the company offers gateway access to national and regional networks. It also provides full function ATM terminal driving services. For more information, visit the company's Web site at www.pscufs.com.
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