PSCU Financial Services Provides Free Prepaid Card Readers to Participating Member-Owner Credit Unions

Cooperative Also Provides Holiday-Themed Promotional Materials

St. Petersburg, FL, November 14, 2007 – Just in time for the holiday season, PSCU Financial Services, the nation’s largest credit union service organization (CUSO), announced that it is offering free prepaid card readers to all of its participating member-owner credit unions. The card readers speed transaction time by allowing account information to be entered in seconds at the teller window, while simultaneously eliminating manual keying errors. The card readers will help automate the purchase of both gift and reloadable cards.

PSCU Financial Services offers displays, packaging and a series of professional promotional campaigns to help credit unions promote prepaid cards. Holiday-themed materials are available, as well as other seasonal campaigns designed to promote year-round use.

In addition, the cooperative provides comprehensive marketing support in the form of newsletter articles, press releases, and on-hold voice message scripts along with pre-written marketing content. It also furnishes attention-grabbing J-Hook displays and package designs, as well as new gift card envelopes and inserts.

“Our ability to offer extensive marketing support is unique and is designed to help credit unions earn traction among their members for new products. These tools are just one example of how our cooperative delivers both materials and consulting expertise that equip individual credit unions to compete with much larger regional and national financial institutions,” said David J. Serlo, President and CEO, PSCU Financial Services.

Along with serving members’ gift-giving needs, prepaid cards are ideally suited for employee reward, recognition and incentive programs. Reloadable cards provide credit unions with many additional benefits such as:

Higher load amounts and more fee income opportunities
Longer lifespan for greater brand recognition
Opportunity to reach new segments with creative marketing strategies; and
Higher average interchange returns, based on larger balances.

About PSCU Financial Services

Based in St. Petersburg, Florida, PSCU Financial Services is the nation's largest credit union service organization (CUSO) and serves more than 1,100 financial institutions nationwide. As a non-profit cooperative, the company is owned by more than 500 member credit unions representing over 11 million cardholder accounts and more than 470,000 online bill payment subscribers. Its Contact Center handles more than 12 million inquiries a year. PSCU Financial Services maintains an Eastern operations center in St. Petersburg, Florida, and a Western operations center based in Phoenix, Arizona. The cooperative’s wholly owned subsidiary, Digital Dialogue, operates two 24/7 call centers in Detroit, Mich., that specialize in member services, new member acquisition, cross-selling and automated lending solutions.

Established in 1977, the company provides a broad array of cost-effective, high quality financial services that include credit, debit, ATM, prepaid bill payment and contact center solutions. PSCU Financial Services uniquely offers its members a full range of processing options, any combination from full service to in-house pass through processing for credit, debit and ATM transactions. As the leader in the credit union industry, the company offers gateway access to national and regional networks. It also provides full function ATM terminal driving services. For more information, visit the company's Web site at www.pscufs.com.

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