PSCU Financial Services Adds iPhone/iPod Touch Applications To Its Mobile Banking PlatformCredit Unions Can Use Added Convenience to Attract Gen Y, Other Member SegmentsSt. Petersburg, FL, Nov. 03, 2009 –Convenient, on demand access to financial information is the driver behind the explosive growth of mobile banking. PSCU Financial Services has made its mobile banking platform even more convenient with the launch of new iPhone and iPod Touch applications, which are now available. This new capability will help credit unions attract Gen Y and other member segments who are avid iPhone/iPod users. It also builds brand recognition through credit union logo visibility on the member’s mobile device and customized iPhone application in the iTunes store. “iPhone and iPod Touch users represent a significant percentage of mobile banking consumers. Our ability to deliver mobile banking applications for the iPhone equips credit unions with a compelling mobile banking platform that both attracts young adults and maintains existing member relationships,” said John Pembroke, the cooperative’s Chief Marketing Officer. The cooperative’s mBanking platform delivers exceptional flexibility for users, as well as support from its renowned 24/7 Contact Center staff. The mBanking platform also provides the highest level of security available through multifactor authentication, 128–bit encryption, automatic time out and a member-selected PIN.PSCU Financial ServicesBased in St. Petersburg, Florida, PSCU Financial Services is the nation's largest credit union service organization (CUSO) and serves more than 1,300 financial institutions nationwide. As a non-profit cooperative, the company is owned by more than 600 member credit unions representing over 13 million accounts and 913,000 online bill payment subscribers. Its Contact Centers handle more than 16 million inquiries a year. PSCU Financial Services offers 24/7 member support through four Contact Centers: its Eastern operations center in St. Petersburg, Fla.; a Western operations center based in Phoenix, Ariz.; and two call centers in Detroit, Mich. These Contact Centers perform member servicing and new member acquisition, cross-selling and automated lending solutions as well as support for debit/credit/prepaid cardholders and online bill payment subscribers. Established in 1977, the company provides a broad array of cost-effective, high quality financial services that include credit, debit, ATM, prepaid, bill payment, electronic banking and contact center solutions. PSCU Financial Services uniquely offers its members a full range of processing options, any combination from full service to in-house pass through processing for credit, debit and ATM transactions. As a leader in the credit union movement, the company offers gateway access to national and regional networks. It also provides full function ATM terminal driving services. For more information, visit PSCU Financial Services’ website at www.pscufs.com.
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