PSCU Financial Services Launches Series of Educational White Papers on Serving Small Business Market

St. Petersburg, FL, May 19, 2009 – Tight credit and faltering banks have created an ideal environment for credit unions to focus on the small business market. To that end, PSCU Financial Services will develop a series of white papers designed to define the opportunity presented by small businesses and give credit unions the tools and guidance to address their unique needs. These educational materials will be available free on the company’s web site and are designed to support the entire credit union industry, not just the cooperative’s member-owners.

“Given the current instability among larger financial institutions, credit unions represent a safe harbor for small businesses and a compelling alternative to traditional banks,” said David J. Serlo, President, PSCU Financial Services. “Credit unions benefit from this relationship since small businesses tend to thrive during recessions and require multiple financial services. Owners also tend to be very loyal to the primary financial institution that helped them grow their business.”

The first paper, “The Small Business Opportunity,” describes small business owners as super consumers that seek multiple services for their personal and business finances, including credit and debit cards, online bill payment, checking, savings, 401K retirement plans and others. It is available at: http://www.pscufs.com/press_room/white_papers_research.htm.

The next paper will help credit unions create a customized program for small businesses that manages risk and includes measurement tools.

About PSCU Financial Services

Based in St. Petersburg, Florida, PSCU Financial Services is the nation's largest credit union service organization (CUSO) and serves more than 1,300 financial institutions nationwide. As a non-profit cooperative, the company is owned by more than 600 member credit unions representing over 13 million accounts and 880,000 online bill payment subscribers. Its Contact Centers handle more than 16 million inquiries a year.

PSCU Financial Services offers 24/7 member support through four Contact Centers: its Eastern operations center in St. Petersburg, Fla.; a Western operations center based in Phoenix, Ariz.; and two call centers in Detroit, Mich. These Contact Centers perform member servicing and new member acquisition, cross-selling and automated lending solutions as well as support for debit/credit/prepaid cardholders and online bill payment subscribers.

Established in 1977, the company provides a broad array of cost-effective, high quality financial services that include credit, debit, ATM, prepaid, bill payment and contact center solutions. PSCU Financial Services uniquely offers its members a full range of processing options, any combination from full service to in-house pass through processing for credit, debit and ATM transactions. As a leader in the credit union movement, the company offers gateway access to national and regional networks. It also provides full function ATM terminal driving services. For more information, visit PSCU Financial Services’ website at www.pscufs.com.

Top