Diamond Credit Union Converts Credit Card Accounts to PSCU Financial Services

AdvisorsPlus Consultants, 24/7 Contact Center Key Factors in Decision

St. Petersburg, FL, May 13, 2009 – Diamond Credit Union of Pottstown, Penn., has signed a five-year agreement to move its 9,000 credit card accounts to PSCU Financial Services. The credit union believes working with the cooperative will help expand both the size and revenue potential of its credit card portfolio.

“We are looking for a partner that can help us grow our credit portfolio and maximize revenue, usage and member acquisition,” said Jim Daly, the credit union’s Assistant Vice President of Strategic Initiatives. “We believe PSCU Financial Services can help our staff meet our growth goals through its AdvisorsPlus consultants, risk management program, and Contact Center support—in addition to its fully featured credit platform.”

The credit union plans to bring in AdvisorsPlus consultants to assess the needs of its membership and design an effective marketing campaign to boost acquisition and activation and track revenue generation. The cooperative’s Contact Center will handle all after-hours calls.

“We have been extremely impressed with the professionalism and attentiveness of the conversion team and look forward to working with other teams from the cooperative,” Daly added.

Over the last 12 months, 20 credit unions have committed to move their credit platforms to PSCU Financial Services for the first time. These credit unions cite the cooperative’s flexible Member Loyalty Rewards platform, access to AdvisorsPlus experts and relationship pricing as reasons for their conversions.

About Diamond Credit Union

Diamond Credit Union is the 17th largest credit union in Pennsylvania and is headquartered in Pottstown, Pa., with two additional offices in Reading. Diamond serves Berks County and the Tri-County Region and holds over $348 million in assets with more than 37,800 members.

About PSCU Financial Services

Based in St. Petersburg, Florida, PSCU Financial Services is the nation's largest credit union service organization (CUSO) and serves more than 1,300 financial institutions nationwide. As a non-profit cooperative, the company is owned by more than 600 member credit unions representing over 13 million accounts and 863,000 online bill payment subscribers. Its Contact Centers handle more than 16 million inquiries a year.

PSCU Financial Services offers 24/7 member support through four Contact Centers: its Eastern operations center in St. Petersburg, Fla.; a Western operations center based in Phoenix, Ariz.; and two call centers in Detroit, Mich. These Contact Centers perform member servicing and new member acquisition, cross-selling and automated lending solutions as well as support for debit/credit/prepaid cardholders and online bill payment subscribers. Established in 1977, the company provides a broad array of cost-effective, high quality financial services that include credit, debit, ATM, prepaid, bill payment and contact center solutions. PSCU Financial Services uniquely offers its members a full range of processing options, any combination from full service to in-house pass through processing for credit, debit and ATM transactions. As a leader in the credit union movement, the company offers gateway access to national and regional networks. It also provides full function ATM terminal driving services. For more information, visit PSCU Financial Services’ website at www.pscufs.com.

Top