Citizens Equity First CU Moves Credit, Debit Processing to PSCU Financial ServicesLarge Credit Union Cites Partnership as Reason for ConversionSt. Petersburg, FL, March 20, 2007 – Citizens Equity First Credit
Union (CEFCU) of Peoria, Ill., has selected PSCU Financial Services as its new partner in credit and debit processing services. The partnership will provide enhanced product offerings for CEFCU members and comprehensive relationship services for the credit union. CEFCU is one of the largest credit unions in the nation with 229,000 members and $3.1 billion in assets. The credit union will begin using CreditAbility™ and DebitAdvantage™ programs from PSCU Financial Services in 2008. At that time, it will convert 97,000 signature debit, 111,000 PIN debit and 45,000 credit accounts. “We have chosen to move our programs to a processor with a strong commitment to the credit union industry and our organization,” said Todd Haller, EFT Vice President, CEFCU. “Our partnership with PSCU Financial Services will enable us to leverage system synergies, develop personalized credit offerings, and provide 24/7/365 live cardholder service and fraud support with state-of-the-art risk management. When we evaluated processing alternatives, PSCU Financial Services came out at the top of our list because of the cooperative’s proven track record in portfolio management and solutions targeted to the unique needs of credit unions. We are making the move after 30 years with our current provider as we are convinced that PSCU Financial Services has the technology and expertise to help CEFCU achieve greater success as we grow our established credit and debit programs and bring new products to market.” “Large and small credit unions alike will find that our comprehensive credit and debit programs and award-winning member support will help boost activation and usage rates. Our specialists also work with credit union executives to develop promotions and deploy technology for targeted marketing and portfolio management that deliver greater member satisfaction and loyalty,” said David J. Serlo, President, PSCU Financial Services. About Citizens Equity First Credit UnionCEFCU (Citizens Equity First Credit Union) of Peoria, Ill., was founded in 1937 to serve employees of Caterpillar, Inc. Since then, it has grown to a $3.1 billion financial institution serving the employees of more than 550 companies, plus individuals who live or work in a 14-county service area in Central Illinois. The credit union has 229,000 members and is the second largest credit union in Illinois. For more information, visit www.cefcu.com. About PSCU Financial ServicesAs a non-profit cooperative, PSCU Financial Services is owned by more than 500 member credit unions representing over 10 million cardholder accounts and more than 400,000 online bill payment subscribers. Its Contact Center services more than 10 million inquiries a year. PSCU Financial Services maintains its headquarters and Eastern operations center in St. Petersburg, Florida. The company is also supported by a West Coast operations center based in Phoenix, Arizona. PSCU Financial Services is the nation's largest Credit Union Service Organization (CUSO). Established in 1977, the company provides a broad array of cost-effective, high quality financial services that include credit, debit, ATM, prepaids, bill payment, lending and contact center solutions. PSCU Financial Services uniquely offers its members a full range of processing options, any combination from full service to in-house pass through processing for credit, debit and ATM transactions. As the leader in the credit union industry, the company offers gateway access to national and regional networks. It also provides full function ATM terminal driving services. For more information, visit the company's Web site at www.pscufs.com.Top
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