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Largest Idaho Credit Union to Convert Signature/PIN Debit to PSCU Financial Services

Conversion also Includes Credit Processing, ATM Driving

St. Petersburg, FL, June 11, 2008 – Idaho Central Credit Union (ICCU) of Chubbuck, Idaho, has signed a five-year agreement to convert its 40,000 signature/PIN debit accounts and responsibility for driving its 21 ATMs to PSCU Financial Services, the nation’s largest credit union service organization (CUSO). The credit union is also moving its 11,500 credit accounts to the cooperative.  

“We decided to move our debit and credit programs to PSCU Financial Services because its comprehensive product suite delivers features like fraud management, rewards and prepaids/reloadables that enhance service to our members, along with marketing support and portfolio analysis tools for our staff,” said Shannon Marshburn, Vice President of Operations, Idaho Central Credit Union.
 
Idaho Central Credit Union is the largest credit union in the state, with $660 million in assets and 71,000 members statewide. The credit union will convert its debit/ATM services first, followed by its credit platform.

“Our credit platform has always been extremely popular and now we are seeing hundreds of credit unions embracing our debit platform as well,” said David J. Serlo, President and CEO, PSCU Financial Services. “We attribute these conversions to our industry-leading platform coupled with fraud management expertise and one to one marketing support. Additionally, our users have responded enthusiastically to the labor savings functionality we offer like remote key distribution capabilities and ongoing series of debit promotions we have launched to stimulate growth.

"PSCU Financial Services’ debit program is rapidly expanding. It topped 500 million transactions in 2007, a 20 percent increase over 2006 transaction volume, and processed 6.9 million debit accounts at the end of 2007. The company now drives more than 700 ATMs.

PSCU Financial Services’ debit product and marketing team continuously develops new marketing programs to boost penetration, activation and usage among members who have either not activated their debit cards or are averaging less than 10 transactions a month.

About Idaho Central Credit Union

Idaho Central Credit Union (ICCU) was organized as a state chartered credit union 1940 in Boise, Idaho, to serve the financial needs of the officers of other credit unions operating in the state of Idaho. Today the credit union serves 71,000 members throughout Idaho. For more information, please visit ICCU’s website at www.iccu.com.

About PSCU Financial Services

Based in St. Petersburg, Florida, PSCU Financial Services is the nation's largest credit union service organization (CUSO) and serves more than 1,100 financial institutions nationwide. As a non-profit cooperative, the company is owned by more than 500 member credit unions representing over 11 million cardholder accounts and more than 615,000 online bill payment subscribers. Its Contact Center handles more than 14 million inquiries a year. PSCU Financial Services maintains an Eastern operations center in St. Petersburg, Florida, and a Western operations center based in Phoenix, Arizona. The cooperative’s wholly owned subsidiary, Digital Dialogue, operates two 24/7 call centers in Detroit, Michigan that specialize in member services, new member acquisition, cross-selling and automated lending solutions.

Established in 1977, the company provides a broad array of cost-effective, high quality financial services that include credit, debit, ATM, prepaid, bill payment and contact center solutions. PSCU Financial Services uniquely offers its members a full range of processing options, any combination from full service to in-house pass through processing for credit, debit and ATM transactions. As a leader in the credit union movement, the company offers gateway access to national and regional networks. It also provides full function ATM terminal driving services.

PSCU Financial Services debit program is rapidly expanding. It topped 500 million transactions in 2007, a 117% growth over 2003 transaction volume. Debit account growth is up 66 percent for credit
unions who process debit through the cooperative, from 4.1 million accounts in 2003 to 6.9 million at the end of 2007. For more information, visit PSCU Financial Services’ website at www.pscufs.com.

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