PSCU Financial Services Debuts White Paper Series About ‘Stickiness,’ Other Benefits of Online BankingSt. Petersburg, FL, July 6, 2009 –Online banking is the “honey” of the financial services industry—in that it is one of the stickiest financial services available. A fully featured electronic banking platform offers credit unions a critical opportunity to expand their member base and promote greater loyalty. PSCU Financial Services has launched a series of free white papers on its web site that will explain how credit unions can successfully optimize and market online banking services. The first paper, entitled “Banking on the Power of the Web,” is available online at: http://www.pscufs.com/press_room/white_papers_research.htm. These white papers will describe essential elements of a successful online banking platform; its portability to online, voice, mobile and other delivery channels; successful marketing tactics for targeted members; and how to use online banking as a platform to cross sell other services. “Electronic banking should occupy a major role in every credit union’s business strategy. It delivers a compelling opportunity to grow membership and build loyalty while simultaneously controlling costs and expanding revenues,” said David J. Serlo, President, PSCU Financial Services. “We hope these white papers will provide insights that help credit unions use electronic banking to the maximum advantage.” The second paper will discuss user profiles for ebanking customers and the importance of the mobile market. About PSCU Financial ServicesBased in St. Petersburg, Florida, PSCU Financial Services is the nation's largest credit union service organization (CUSO) and serves more than 1,300 financial institutions nationwide. As a non-profit cooperative, the company is owned by more than 600 member credit unions representing over 13 million accounts and 880,000 online bill payment subscribers. Its Contact Centers handle more than 16 million inquiries a year.PSCU Financial Services offers 24/7 member support through four Contact Centers: its Eastern operations center in St. Petersburg, Fla.; a Western operations center based in Phoenix, Ariz.; and two call centers in Detroit, Mich. These Contact Centers perform member servicing and new member acquisition, cross-selling and automated lending solutions as well as support for debit/credit/prepaid cardholders and online bill payment subscribers. Established in 1977, the company provides a broad array of cost-effective, high quality financial services that include credit, debit, ATM, prepaid, bill payment, electronic banking, lending, and contact center solutions. PSCU Financial Services uniquely offers its members a full range of processing options, any combination from full service to in-house pass through processing for credit, debit and ATM transactions. As a leader in the credit union movement, the company offers gateway access to national and regional networks. It also provides full function ATM terminal driving services. For more information, visit PSCU Financial Services’ website at www.pscufs.com.
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