PSCU Financial Services Launches Mass Issuance Campaign for Contactless Debit CardsCampaign Designed to Spur Use of New Technology Among Credit UnionsSt. Petersburg, FL, Jan. 28, 2009 – PSCU Financial Services launched a mass issuance campaign for its contactless debit cards to help boost the use of this technology among credit unions. The campaign allows credit unions that register by June 30, 2009, to benefit from special promotional activities from the nation’s largest credit union service organization. As part of this special campaign, there is no minimum for cards ordered by Dec. 31, 2009. Both MasterCard and Visa debit cards are included. “Contactless cards are a valuable tool for acquiring and retaining members and creating greater activation rates. We want to encourage our credit unions to adopt this new technology by making it affordable and easy to implement,” said David J. Serlo, President and CEO, PSCU Financial Services. Spending on contactless payments is expected to exceed $800 million by 2011, according to the latest study from ABI Research. The availability of contactless terminals is rapidly expanding—particularly in fast food restaurants, gas stations, airports, train stations and major hotels. Faber, Coe & Gregg recently signed an agreement to deploy integrated contactless and magnetic stripe payment readers at all of its food and retail locations on the East Coast, which include Dunkin Donuts, Seattle’s Best Coffee, Wetzels Pretzels and Pizzeria Uno Express. One contactless terminal supplier has shipped over 450,000 contactless terminals to more than 33 countries. PSCU Financial ServicesBased in St. Petersburg, Florida, PSCU Financial Services is the nation's largest credit union service organization (CUSO) and serves more than 1,100 financial institutions nationwide. As a non-profit cooperative, the company is owned by more than 600 member credit unions representing over 13 million accounts and subscribers. Its Contact Centers handle more than 14 million inquiries a year.PSCU Financial Services offers 24/7 member support through four Contact Centers: its Eastern operations center in St. Petersburg, Fla.; a Western operations center based in Phoenix, Ariz.; and two call centers in Detroit, Mich. These Contact Centers perform member servicing and new member acquisition, cross-selling and automated lending solutions as well as support for debit/credit/prepaid cardholders and online bill payment subscribers. Established in 1977, the company provides a broad array of cost-effective, high quality financial services that include credit, debit, ATM, prepaid, bill payment and contact center solutions. PSCU Financial Services uniquely offers its members a full range of processing options, any combination from full service to in-house pass through processing for credit, debit and ATM transactions. As a leader in the credit union movement, the company offers gateway access to national and regional networks. It also provides full function ATM terminal driving services. For more information, visit PSCU Financial Services’ website at www.pscufs.com.
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