PSCU Financial Services, Fiserv Launch Tree-Planting Campaign to Promote Eco-Friendly Benefits of Receiving, Paying Bills Online

St. Petersburg, Fla., Jan. 22 , 2009 — Fiserve, Inc. (NASDAQ: FISV), a leading provider of information technology services to the financial industry, and PSCU Financial Services, the nation’s largest credit union service organization (CUSO), announced today that they will co-sponsor an e-mail marketing campaign targeting consumers of financial institutions served by PSCU Financial Services to become a part of their ‘Go Paperless, Go Green’ Campaign.

As part of the campaign, the two companies will sponsor the planting of one tree for every bill participating consumers pay online at the financial institution’s website from Jan. 15 through Feb. 28, 2009. This year, the two companies have set a goal of planting at least 7,000 trees in the John M. Bethea State Forest in Glen St. Mary, Fla.

“Our campaign taps into the growing influence of environmental concerns on American consumer behavior,” said Leslie Reistrup, director of eServices at PSCU Financial Services. “Our objective is to educate members of participating financial institutions about how they can make a difference by taking positive steps like signing up for e-bills and paying bills online.”

PSCU Financial Services’ PayLynx™ online bill payment platform is powered by CheckFree (now part of Fiserv). The platform allows credit union members to easily control payment dates, receive email reminders and manage all payments from a central webpage, along with reducing their paper footprint. Credit union members can register for PayLynx on their financial institution’s website.     

“We believe many of our credit union members are motivated to make changes in their everyday habits out of a growing concern for the environment,” said Martha Peters, senior vice president Alternate Delivery Channels, DFCU Financial. “By giving members a wonderful opportunity to contribute to a healthier environment and plant a tree on their behalf, we believe we can increase online bill payment adoption.”  

Turning off paper bills may seem like a small change, but it can have a big collective impact on preserving the world around us. According to Javelin Strategy & Research, if every U.S. household switched to e-bills, statement and payments, we could save 16.5 million trees, reduce solid waste by 1.6 billion pounds, and reduce toxic air pollutants by
3.9 billion pounds, the equivalent of having 355,015 fewer cars on the road.  In one day, a single tree can provide cleaner air for up to four people and discharge up to 100 gallons of water from the ground into the air, according to the U.S. Department of Agriculture.

About PSCU Financial Services

PSCU Financial Services offers 24/7 member support through four Contact Centers: its Eastern operations center in St. Petersburg, Fla.; a Western operations center based in Phoenix, Ariz.; and two call centers in Detroit, Mich. These Contact Centers perform member servicing and new member acquisition, cross-selling and automated lending solutions as well as support for debit/credit/prepaid cardholders and online bill payment subscribers.

Established in 1977, the company provides a broad array of cost-effective, high quality financial services that include credit, debit, ATM, prepaid, bill payment and contact center solutions. PSCU Financial Services uniquely offers its members a full range of processing options, any combination from full service to in-house pass through processing for credit, debit and ATM transactions. As a leader in the credit union movement, the company offers gateway access to national and regional networks. It also provides full function ATM terminal driving services. For more information, visit PSCU Financial Services’ website at www.pscufs.com.

About Fiserv, Inc.

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