DOT Federal Credit Union Energizes Credit Card ProgramAverage Balances Are Up 17%; ROA is 4.29%St. Petersburg, FL, Aug. 20, 2008 – DOT Federal Credit Union, of Poughkeepsie, N.Y., worked with PSCU Financial Services to energize their credit card program platform. The results exceeded their expectations, according to the credit union’s Marketing Coordinator Melissa Troiano, who joined the credit union in 2006. Troiano worked with PSCU Financial Services, the nation’s largest CUSO, to breathe new life into its credit card platform. Prior to 2006, the only marketing activity the credit union offered was mailing convenience checks with the plastic. Now they offer credit line increases, balance transfers, account activation and account acquisition promotions. In just two years, Troiano reports average balances are up 17% and the credit union’s return on investment is a very respectable 4.29%. “Working with the cooperative’s AdvisorsPlus portfolio consultants was an eye-opener,” said Troiano. “We were pleasantly surprised to learn how successful our marketing efforts were in increasing balances. Now, armed with their in-depth evaluation of our portfolio and recommendations, we are making strategic decisions that will both grow our membership and help ensure a healthy balance sheet.” “We are enjoying working with DOT Federal Credit Union’s staff to help revitalize their credit platform,” said David J. Serlo, President and CEO, PSCU Financial Services. “Credit card programs continue to hold the potential to deliver excellent results both in terms of ROA and attracting new members. All it takes is the decision to focus on expanding the program and either bringing in experienced consultants or using in-house personnel to provide strategic focus and to design ongoing promotions.” About DOT Federal Credit UnionDOT Federal Credit Union of Poughkeepsie, N.Y., serves the communities of Dutchess, Olster and Orange counties under a community charter. It has $52 million in assets and 8,300 members. For more information visit www.dotfcu.org.About PSCU Financial ServicesBased in St. Petersburg, Florida, PSCU Financial Services is the nation's largest credit union service organization (CUSO) and serves more than 1,100 financial institutions nationwide. As a non-profit cooperative, the company is owned by more than 500 member credit unions representing over 11 million cardholder accounts and more than 650,000 online bill payment subscribers. Its Contact Center handles more than 14 million inquiries a year.PSCU Financial Services maintains an Eastern operations center in St. Petersburg, Florida, and a Western operations center based in Phoenix, Arizona. The cooperative’s wholly owned subsidiary, Digital Dialogue, operates two 24/7 call centers in Detroit, Mich., that specialize in member services, new member acquisition, cross-selling and automated lending solutions. Established in 1977, the company provides a broad array of cost-effective, high quality financial services that include credit, debit, ATM, prepaid, bill payment and contact center solutions. PSCU Financial Services uniquely offers its members a full range of processing options, any combination from full service to in-house pass through processing for credit, debit and ATM transactions. As a leader in the credit union movement, the company offers gateway access to national and regional networks. It also provides full function ATM terminal driving services. For more information, visit PSCU Financial Services’ website at www.pscufs.com.
|
 |
|
|
||||||||||||||||
