PSCU Financial Services Adds Customization, Cost Control to Industry-Leading CURewards™ Platform

St. Petersburg, FL, August 15, 2007 –PSCU Financial Services debuted upgrades to its industry-leading CURewards™ platform that enable credit unions to customize the program’s reward structure and control costs. This is the industry’s first rewards program that allows credit unions to control redemption point thresholds, set the cost per point and add merchandise. These upgrades apply to travel, merchandise and gift certificate redemption programs. CURewards is available on DebitAdvantage and CreditAbility programs from PSCU Financial Services, the nation’s largest credit union service organization (CUSO).

“Since each credit union can choose the point requirement for redemptions, issuers now have more control over costs,” said Kenton Potterton, Director of Credit Services and New Product Development, PSCU Financial Services. “With these customization options, credit unions can also adapt the program to suit the unique needs of their members. We developed these platform enhancements in direct response to requests from credit unions that wanted to offer innovative, best-in-class reward options for their members.”

VyStar Credit Union of Jacksonville, Fla., launched customized air travel rewards earlier this year and removed restrictions including advance purchase and Saturday night stays. The credit union also lowered the minimum redemption tier to 15,000 points and added a tiered point structure. “The lower point limit allows our members to earn roundtrip airline tickets quickly. Redemptions are higher and our members are much more satisfied. They also appreciate the convenience of being able to redeem points online at any time of the day or night,” said Kristen Hinton, VyStar’s Card Services Manager.

Quorum Federal Credit Union of Purchase, N.Y., elected to customize its CURewards program by expanding its merchandise offering to 3,000 brand name items. The credit union eliminated product tiers to streamline the offering and opened up the entire catalog to their members.

“Our members love the convenience and flexibility of being able to order anything in the catalog. This rewards program enhancement pays off by making our card platform even more attractive to our members,” said Bryan Woodward, Quorum’s Vice President of Lending and Support Services.

The cooperative is currently conducting its fifth annual sweepstakes contest in which one lucky cardholder will be awarded 1 million points and nine additional cardholders will receive substantial prizes. Participating credit unions can also win point prizes for account and transaction growth and for having a prize-winning cardholder. To be eligible, cardholders at registered credit unions just need to use credit-union-issued plastic from Oct. 1 through Dec. 31, 2007.

CURewards, whichserves more than 2.5 million debit and credit cardholders from 230 credit unions, delivers impressive results:

Growth in gross active credit card accounts of 22.9%
Gain in outstanding balances of 38.9%
Boost of 43.8% in exchange income; and
Increase of 17.4% in transactions per active account (an average of 23 additional transactions a month).

PSCU Financial Services’ DebitAdvantage™ platform for signature, PIN and ATM includes rewards and risk management programs and provides tailored terms and relationship pricing as well as dedicated debit project teams. The CreditAbility™ platform delivers flexible card processing and management with extensive member services that include reward programs, credit card monitoring and portfolio management.

About PSCU Financial Services

Based in St. Petersburg, Florida, PSCU Financial Services is the nation's largest credit union service organization (CUSO) and serves more than 1,100 financial institutions nationwide. As a non-profit cooperative, the company is owned by more than 500 member credit unions representing over 11 million cardholder accounts and more than 470,000 online bill payment subscribers. Its Contact Center handles more than 12 million inquiries a year. PSCU Financial Services maintains an Eastern operations center in St. Petersburg, Florida, and a Western operations center based in Phoenix, Arizona. The cooperative’s wholly owned subsidiary, Digital Dialogue, operates two 24/7 call centers in Detroit, Mich., that specialize in member services, new member acquisition, cross-selling and automated lending solutions.

Established in 1977, the company provides a broad array of cost-effective, high quality financial services that include credit, debit, ATM, prepaid bill payment and contact center solutions. PSCU Financial Services uniquely offers its members a full range of processing options, any combination from full service to in-house pass through processing for credit, debit and ATM transactions. As the leader in the credit union industry, the company offers gateway access to national and regional networks. It also provides full function ATM terminal driving services. For more information, visit the company's Web site at www.pscufs.com.

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