Washington Telephone FCU Converts Credit Card Accounts to PSCU Financial ServicesCooperative’s Platform Offers Customization, Flexible Marketing PromotionsSt. Petersburg, FL, April 18, 2007 – Washington Telephone Federal Credit Union of Kensington, Md., signed an agreement to convert its 8,000 credit card accounts to the CreditAbilityTM platform of PSCU Financial Services, the nation’s largest credit union service organization (CUSO). The conversion will take place in July 2007. The credit union is moving from its previous credit processing platform to gain the ability to launch a variety of targeted promotions and to customize its program to appeal to various segments of its membership. In addition, CreditAbility offers 24/7 support from PSCU Financial Services’ awarding-winning Contact Centers and access to expert advice from the cooperative’s AdvisorsPlus™ staff. “This conversion allows us to create a much more competitive credit card program. We will now be equipped to offer varied marketing promotions and to customize our program to appeal to key segments within our membership. We also look forward to working with experienced AdvisorsPlus professionals to help maximize the potential of our portfolio,” said Terry Powers, Executive Vice President, Washington Telephone FCU. The credit union has 34,000 members and $256 million in assets. AdvisorsPlus specialists use industry-leading intelligence to help credit unions design and launch successful marketing efforts. These experienced specialists tap into a wealth of best practices expertise and employ data mining, predictive modeling and behavioral and profitability segmentation analysis to dramatically increase outstanding balances and activation and usage rates. “We are extremely pleased that Washington Telephone FCU is eager to work with both our seasoned professionals and our comprehensive credit card processing platform,” said David J. Serlo, president, PSCU Financial Services. “We believe this combination of expertise and technology will deliver outstanding performance to the credit union and enhanced service to its membership.” About Washington Telephone Federal Credit UnionWashington Telephone Federal Credit Union is a federally-chartered credit union that serves a variety of employers and residents in the greater Washington, D.C. area. It has branches in Maryland, Virginia and Washington, D.C. The credit union has 34,000 members and $256 million in assets. For more information, visit www.penair.org. About PSCU Financial ServicesAs a non-profit cooperative, PSCU Financial Services is owned by more than 500 member credit unions representing over 10 million cardholder accounts and more than 400,000 online bill payment subscribers. Its Contact Center services more than 10 million inquiries a year. PSCU Financial Services maintains its headquarters and Eastern operations center in St. Petersburg, Florida. The company is also supported by a West Coast operations center based in Phoenix, Arizona. PSCU Financial Services is the nation's largest Credit Union Service Organization (CUSO). Established in 1977, the company provides a broad array of cost-effective, high quality financial services that include credit, debit, ATM, prepaids, bill payment, lending and contact center solutions. PSCU Financial Services uniquely offers its members a full range of processing options, any combination from full service to in-house pass through processing for credit, debit and ATM transactions. As the leader in the credit union industry, the company offers gateway access to national and regional networks. It also provides full function ATM terminal driving services. For more information, visit the company's Web site at www.pscufs.com.Top |
