PSCU Financial Services Highlights Growth Strategies At Annual Member ForumRevenue Gains Offered by Cooperative’s Contact Center Highlighted
He urged credit unions to use one of the cooperative’s main assets: its Contact Center. “Our Contact Center is a powerful revenue generator and can effectively cross sell a variety of products and services in addition to providing responsive 24/7 support that builds member loyalty,” he said. He added that these revenue gains are made even more attractive by the Contact Center’s reasonable costs. “In many cases, our Contact Center offers lower costs than the credit union’s in-house staff. This is due to our economies of scale and the exceptional productivity we can deliver with advanced metrics-driven management techniques.” The cooperative’s AdvisorsPlus consultants can also help credit unions boost activation and utilization rates. For credit unions that used these consulting services to expand usage of their credit portfolios over the last 18 months, the smallest gain in outstanding balances was 20% and the largest was over 50%, according to Serlo. The cooperative’s risk management services equip credit unions to expand debit and credit platforms without undue risk. The cooperative’s advanced technology and personnel work around the clock. “Over the last three years, fraud chargeoffs are just 3.5 cents per $100 in sales for members, compared to the national average of 6.5 cents,” said Serlo. Credit unions’ strategic initiatives should also include targeting and building relationships with Generation Y and small business owners. The cooperative has introduced a product portfolio aimed at small business owners and it equips credit unions to attract young adults through a private student loan CUSO and the cooperative’s mobile banking platform. PSCU Financial Services
Based in St. Petersburg, Florida, PSCU Financial Services is the nation's largest credit union service organization (CUSO) and serves more than 1,300 financial institutions PSCU Financial Services offers 24/7 member support through four Contact Centers: its Eastern operations center in St. Petersburg, Fla.; a Western operations center based in Phoenix, Ariz.; and two call centers in Detroit, Mich. These Contact Centers perform member servicing and new member acquisition, cross-selling and automated lending solutions as well as support for debit/credit/prepaid cardholders and online bill payment subscribers. Established in 1977, the company provides a broad array of cost-effective, high quality financial services that include credit, debit, ATM, prepaid, bill payment and contact center solutions. PSCU Financial Services uniquely offers its members a full range of processing options, any combination from full service to in-house pass through processing for credit, debit and ATM transactions. As a leader in the credit union movement, the company offers gateway access to national and regional networks. It also provides full function ATM terminal driving services. For more information, visit PSCU Financial Services’ website at www.pscufs.com.
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St. Petersburg, FL, April 15, 2009 – At PSCU Financial Services’ 2009 Member Forum, President and CEO David J. Serlo announced that the cooperative will offer preferential relationship pricing to credit unions that sign a binding letter of intent to move their business to the cooperative within 36 months. “We will give credit unions the benefit of discounted pricing even though they are using a competitive platform to fulfill existing contracts for up to three years,” he said.
