CURewards
With the enhanced CURewards® from PSCU Financial Services, we’re providing even greater opportunities for credit unions to attract and retain loyal members. Our loyalty program goes beyond credit and debit card rewards. With Member Loyalty Rewards (MLR), we provide a complete continuum of rewards for bill pay, loans, savings accounts and any other product or service your credit union offers. MLR allows credit unions to “link” accounts and relationships into a consolidated rewards program.
Credit Union Benefits
- Revenue Growth – Credit unions enjoy higher transaction and utilization rates for the products that are rewarded.
- Cross-Selling Opportunities – You can reward members for adopting new products and services.
- Increased Member Loyalty – CURewards deepens the member relationship by rewarding the use of more products and services than ever.
- Flexibility for Credit Unions – Your credit union can choose to build a program that ranges from rewarding basic card transactions (Transaction Level Rewards) to rewarding the entire member relationship (Member Loyalty Rewards).
- Credit Union Customization – Each credit union sets the rewards rate, redemption criteria and merchandise/travel options.
Member Benefits
- More Opportunities to Earn Points – Members can combine rewards points from different credit union products to earn more points and earn them faster.
- Diverse Rewards Options – CURewards offers something for everyone with a wide range of travel, brand-name merchandise and merchant gift card rewards.
- Simplified Point Redemption – Your enrolled members will have access to our user-friendly website where they can easily redeem their points in a snap.
- Targeted Rewards – Our flexible program can be tailored to your members’ needs and desires, whether they are Gen Y members, small-business owners or individuals who desire “green” rewards.
We help you promote our turnkey solution with marketing materials, an interactive voice response system for program information and a dedicated program website, www.curewards.com.
Combine CURewards with one or more of the following programs to boost credit balances and usage rates: Credit Line Increases, Balance Consolidation, Transaction Level Processing, Convenience Checks and AdvisorsPlus.
CURewards Products and Services
With MLR, your credit union can link a full spectrum of accounts and products throughout your enterprise into a consolidated loyalty program creating greater product penetration and loyalty to your credit union. By giving your members faster and greater opportunities to earn points, your credit union will strengthen long-term relationships and help you grow revenue. Our flexible program allows you to design almost every aspect of your program. Your members can earn rewards points for the products and services of your choice - from credit and debit cards, to mortgages, auto loans, bill payments, savings accounts, prepaid and more.
Our flexible Rebate Rewards solution allows your credit union to reward members with “Cash Back.” You set the percentage of net sales to be returned, the method by which it is paid and when it is rewarded, such as monthly or annually. Rebates can be applied directly to the credit card account and displayed on the cardholder’s statement, or a file can be sent to your credit union for distribution.
Transaction Level Rewards create growth opportunity for your credit union by driving activation and usage of your card through special promotional rewards programs. You have the freedom to reward the transactions of your choice from a cardholder’s first purchase to retail spending on Black Friday, or frequent purchases like gas or groceries. These programs create sustained use and higher transactions with your credit union’s card. The result is not only increased cardholder activity, but higher member satisfaction and loyalty
Boost your CURewards program by increasing exposure to your members with national brand offers from VISA Incentive Network or MasterCard Enhanced Value. Special merchant offers on your behalf encourage spending with your credit union’s card. Participants in the CURewards program meet association standards and may be eligible for an increased interchange rate for participating cardholder transactions.
