Growth Services | PSCU Financial Services

Want to Experience Smart Credit Card Growth?

Credit unions across the country are boosting interchange revenue and cardholder loyalty while adding millions to outstanding credit card balances. How do they do it? By employing successful strategies and programs from PSCU Financial Services.

Our CURewards® program quickly boosts usage rates and moves your card to top of your cardholder’s wallet, while Credit Line Increase and Balance Consolidation Solutions safely generate higher outstanding credit balances.
Transaction Level Processing allows your credit union to launch successful low-interest promotions that build member satisfaction and loyalty.
Convenience Checks are an ideal way to offer cash to our members with new accounts.
Our Travel Accident and Baggage Delay Insurance for MasterCard and Visa programs help credit unions address travelers’ security needs.
And our AdvisorsPlus™ program delivers marketing experts to help guide credit unions in the use of all these promotional tools.

Balance Consolidation

In the competitive world of credit, it is important to merchandize every advantage you can offer your members, including the opportunity to quickly and easily transfer balances with high interest rates to your credit union’s credit card account.

Our one-step process makes balance transfers quick and easy. Entering the payee name, address and dollar amount into the system automatically generates a check and mails it to the lender. Confirmation letters can also be sent to members. Our online reports simplify tracking.

We also offer Balance Consolidation 24 x 7 , which allows our Contact Center representatives to process cardholder requests around the clock. Security is maintained, since all cardholders are required to go through the authentication and verification process using our automated response system before a balance transfer is processed.

Increase your outstanding balances with a proven solution that builds member satisfaction and loyalty. Balance Consolidation can be used alone or combined with other credit offers, including Transaction Level Processing, Convenience Checks, CURewards® and AdvisorsPlus™ Solutions to achieve dramatic gains in credit balances and member loyalty.

Transaction Level Processing

Earn exceptional member loyalty by matching—or exceeding—the best credit offers in the market. Our Transaction Level Processing (TLP) tool equips credit unions to implement and track up to 50 separate promotional rate campaigns for each cardholder. The ability to launch frequent promotions can stimulate card usage, attract new cardholders, and grow outstanding balances.

Transactions can be included or excluded from a promotion based on transaction date, account open date, transaction merchant number, transaction type, and transaction amount. You can offer APRs as low as 0% on specific transactions and balances.

TLP can be used alone or combined with other credit offers, including Credit Line Increases, CURewards, Balance Consolidation, Convenience Checks and AdvisorsPlus Solutions, to achieve dramatic gains in credit balances and member loyalty.

Convenience Checks

Increase usage by active cardholders and energize dormant accounts with our Convenience Check Solution. Convenience checks are an ideal companion to debt consolidation and balance transfer promotions, and may be distributed to new or existing cardholders automatically or at the cardholder request Each promotion can be offered to all cardholders or a specific group.

Our Convenience Check Solution offers easy implementation and full integration with current processing methods. We offer attractive, contemporary designs. Letters can be customized with your credit union’s logo and authorized signature, and volume discount pricing can be obtained through our designated check vendor. All convenience checks contain a special MICR encoding format that allows check usage without disclosing the credit card account number.

Our flexible program offers the following options:

New Accounts – Convenience checks can be automatically issued and mailed to new cardholders. Available for your Consumer, Business and/or Home Equity accounts, it enables you to capitalize on the opportunity for new cardholders to transfer balances from higher interest rate accounts.
On Demand and Reissue – Available exclusively for Business and/or Home Equity accounts. Checks can be issued anytime upon the cardholder’s request.

Here’s a fast, easy way to strengthen your credit portfolio and provide members with needed cash. What could be more convenient for your credit union and your members?

This program can also be combined with CURewards®, Balance Consolidation Solution, Transaction Level Processing and AdvisorsPlus™ Solutions to achieve dramatic gains in credit balances and member loyalty.

Check With Statement

Our Check With Statement Solution places convenience checks in the hands of selected cardholders as part of their monthly billing statement. This delivery method optimizes visibility, while eliminating costs associated with marketing mailings.

Check With Statement is offered as a complement to PSCU Financial Services’ Convenience Check program which is designed to increase utilization among active cardholders and promote usage on inactive accounts. Mailing convenience checks with the monthly statement also attracts a higher level of attention from the cardholder, and does not normally create a postage increase.

Our Check With Statement Solution offers the following benefits:

Convenience to your cardholder
Additional value to your credit card product
Greater visibility for convenience checks
Increased cardholder activity and growth in outstanding balances.

Convenience checks can be used for debt consolidation and balance transfer programs, and are posted as a cash advance. In addition to offering cardholders another means to access cash from their credit line, convenience checks allow cardholders to use their line of credit at businesses that do not accept plastics.

Marketing Support

Innovative promotions and cross marketing with other services can elevate your credit card to the top of your members’ mind and wallet. We make it our business to earn your members’ loyalty. We continually train our Account Executives with proven techniques to design successful marketing campaigns for credit card portfolios.

We also supply you with tools requested by cardholders, including account summaries and travel accident insurance. For more information about Credit Line Increases, Balance Consolidation Solutions, Transaction Level Processing and other promotions that build member satisfaction and loyalty.

Credit unions can also tap into Portfolio Management services that enable proactive interaction with cardholders whose behavior shows increased risk, automatic flexible and dynamic pricing and other portfolio-boosting solutions. Our AdvisorsPlus™ specialists can help design successful promotions that increase outstanding balances and activation/usage rates. Please click here for more information on our Portfolio Management services.

Credit Balance Refund

The Credit Balance Refund Solution from PSCU Financial Services eliminates the manual intervention and processing associated with returning credit balances to member owned credit union cardholders. We will systematically generate a file listing all accounts with a credit balance after two billing cycles without any activity. Credit union branded letters and refund checks will be automatically generated and mailed to the designated cardholder.
A core service that is provided with this product is the ability for the settlement check clearing process to be self-administered (for settlements) by the individual credit unions.

Please contact us for more information about how to safely and smartly grow your credit card program.

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