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Optimizing Card Products for Small Business

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This paper is devoted to optimizing credit union card programs targeting SMBs. It looks at the latest trends in SMB card programs and why cards are an important tool for reaching business members. It also discusses the difficulties SMBs now face in qualifying for credit, the card product solutions they need, and how credit unions can make their SMB cards more competitive.

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Small Business: Small businesses are the fastest-growing segment of the U.S. economy and represent an impressive revenue opportunity for your credit union.

Gen Y: The time is right for your credit union to capture a share of the lucrative Generation Y market of 76 million prospects.

Hispanic: More than 45 million Hispanics live in the U.S. today. They are the fastest growing market segment in the country and are expected to comprise 29% of the nation’s population by 2050.

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