St. Petersburg, FL, Nov. 29, 2011 – Tucson Old Pueblo Credit Union of Tucson, Ariz., announced it has re-entered the credit card market so it can deliver a key relationship building product and better meet the needs of members. Credit processing is being handled by PSCU Financial Services, which also handles online bill payment for the credit union, which has over 14,000 members and $130 million in assets.

“Offering a credit card is essential in this marketplace,” notes Joe Mirachi, Tucson Old Pueblo’s CEO. “We have new members joining us from large banks and they are specifically looking for a consumer-friendly terms that only credit unions offer. In addition, we need to serve our existing members who are looking for low interest rates and low or no fees. Having an attractive credit card portfolio helps us satisfy and grow our membership.”

The credit union selected PSCU Financial Services as its credit processor for several reasons. “PSCU Financial Services has a reputation for offering an excellent credit product with outstanding service and competitive pricing. We already work with the cooperative for online bill payment and wanted to expand our relationship,” Mirachi added.  “We also appreciate their cooperative structure and their history of giving back to the industry and to member-owner credit unions.”

“We are excited about servicing Tucson Old Pueblo Credit Union’s credit card business and we continue to urge credit unions to reclaim their credit portfolios in order to better serve their members,” said Michael Kelly, President & CEO, PSCU Financial Services. He added that the CUSO’s credit processing volumes continue to grow due to increased credit card utilization by credit union members.

Tucson Old Pueblo is just one of the two dozen member-owner credit unions that have gotten back into credit card issuing after having sold their portfolios. PSCU Financial Services’ AdvisorsPlus consultants helped design a credit card offering that meets each credit union’s needs and developed promotions to attract new members and expand card utilization.

PSCU Financial Services’ comprehensive credit card programs address both consumer and business lending needs. The nation’s largest CUSO provides feature-rich Visa and MasterCard programs that attract attention—and earn loyalty—from members. Data processing is powered by First Data Corporation, a leading provider of payment solutions.

Tucson Pueblo’s credit card holders will also have access to Total Member Care™ Contact Centers, which deliver award-winning 24/7/365 support. Professional around-the-clock service ensures maximum member satisfaction and loyalty.

About PSCU Financial Services

Based in St. Petersburg, Florida, PSCU Financial Services is the nation's largest credit union service organization (CUSO) and serves more than 1,500 financial institutions nationwide. As a non-profit cooperative, the company is owned by more than 680 member credit unions representing 16 million credit, debit, prepaid, online bill payment and electronic banking accounts. Its Contact Centers handle more than 18 million inquiries a year.

PSCU Financial Services offers 24/7 member support through four Contact Centers: its Eastern operations center in St. Petersburg, Fla.; a Western operations center based in Phoenix, Ariz.; and two call centers in Detroit, Mich. These Contact Centers perform member servicing and new member acquisition, cross-selling and automated lending solutions as well as support for debit/credit/prepaid cardholders, online bill payment and electronic banking subscribers.

Established in 1977, PSCU Financial Services offers its members a full range of processing options, any combination from full service to in-house pass through processing for credit, debit and ATM transactions. As a leader in the credit union movement, the company offers gateway access to national and regional networks. It also provides full function ATM terminal driving services. For more information, visit PSCU Financial Services’ website at www.pscufs.com.