St. Petersburg, FL, June 26 – David J. Serlo, President and CEO of PSCU Financial Services, died Friday, June 25, from complications caused by cancer. He was 63. Serlo had been on medical leave since the fall of 2009 but continued to be accessible to company executives. He is survived by his wife, Tina, and his children, Adam, Mark and Katie. 

After almost 40 years in the credit union industry, Serlo is revered for his noble standards of conduct and his lifetime of leadership and innovation within the credit union movement.