St. Petersburg, FL, February 4, 2010 – The financial habits of 90 million Gen Yers reveal an interesting paradox: they are tech-savvy and want access to flexible, customized products through online and mobile channels, but they still turn to their parents for financial information and advice, according to a white paper authored by PSCU Financial Services. Information about the financial preferences of Gen Y is available in the cooperative’s first of three white papers on this unique and influential generation.