St. Petersburg, FL, Nov. 7, 2011 – PSCU Financial Services has enhanced its CURewards^® program by adding a powerful new merchant-funded network called CURewards Mall. Nearly 100 member credit unions added the CURewards Mall to their current credit and debit card rewards programs in the November launch – just in time for seasonal shopping.

“The CURewards Mall is a innovation way to reward cardholders for their loyalty that is funded by merchants and not credit unions,” said Michael Kelly, President and CEO, PSCU Financial Services. “This attractive rewards option combines personalized offers and online shopping to stimulate higher usage for a credit union’s debit and credit cards. The ultimate goal is to build stronger member loyalty.”

Members can access the online Mall seamlessly through PSCU Financial Services’ CURewards website to view in-store or online offers from local, regional, and national merchants. These offers can include points or discounts with Mall network merchants. Cardholders can also request that notifications be sent to an e-mail address.

PSCU Financial Service is providing comprehensive marketing support including web banners, in-branch displays, direct mailers, statement inserts and other marketing materials - also at no cost to credit unions.

PSCU Financial Services also provides reports that track network spending, response rates to offers, and the impact of the program on credit card usage. Participating credit unions can earn rebate dollars from member spending in the Mall network. Each credit union’s monthly invoice will reflect a credit based on its members spending in the Mall network. No additional implementation or administrative fees are required for a credit union to add the Mall network to its CURewards program.

About PSCU Financial Services

Based in St. Petersburg, Florida, PSCU Financial Services is the nation's largest credit union service organization (CUSO) and serves more than 1,500 financial institutions nationwide. As a non-profit cooperative, the company is owned by more than 680 member credit unions representing 16 million credit, debit, prepaid, electronic banking and online bill payment accounts. Its Contact Centers handle more than 18 million inquiries a year.

PSCU Financial Services offers 24/7 member support through four Contact Centers: its Eastern operations center in St. Petersburg, Fla.; a Western operations center based in Phoenix, Ariz.; and two call centers in Detroit, Mich. These Contact Centers perform member servicing and new member acquisition, cross-selling and automated lending solutions as well as support for debit/credit/prepaid cardholders, electronic banking and online bill payment subscribers.

Established in 1977, the company provides a broad array of cost-effective, high quality financial services that include credit, debit, ATM, prepaid, bill payment, electronic banking and contact center solutions. PSCU Financial Services uniquely offers its members a full range of processing options, any combination from full service to in-house pass through processing for credit, debit and ATM transactions. As a leader in the credit union movement, the company offers gateway access to national and regional networks. It also provides full function ATM terminal driving services. For more information, visit PSCU Financial Services’ website at www.pscufs.com.