St. Petersburg, FL, Feb. 1, 2012 - PSCU Financial Services will showcase a new payments strategy called MōPRO - which synergistically combines engagement, agility and focused energy to enhance revenue and market share for its member-owner credit unions - at its 2012 Senior Leadership Workshop and Member Forum.

“MōPRO is our CUSO’s strategy for 2012 and beyond that focuses on member-owner payments revenue optimization through a combination of deeper levels of engagement with members, the relentless pursuit of innovation including bold new payments methods, and more finely tuned strategic and portfolio consulting,” said Michael Kelly, CEO, PSCU Financial Services.

Key elements in MōPRO include affordable aggregate pricing, best-of-class technology and partnerships, and account managers and consultants that work with credit union staff to design proactive programs and promotions based on best practices.    

The cooperative’s annual Member Forum will combine insightful presentations by nationally known experts with informal discussions with other credit union leaders - all designed to equip attendees with practical advice and strategies to succeed in a difficult economy and unstable regulatory environment. The meeting will be held April 25-27, 2012, at the breath-taking Hilton San Diego on the Bayfront in San Diego, Calif.

Keynote presenters include:

• Captain Mark Kelly, American Astronaut and U.S. Navy Captain, husband of former U.S. Representative Gabrielle Giffords, of Arizona. Kelly exemplifies leadership, the importance of teamwork and courage under pressure and is a prominent motivational speaker.  
• Jim Carroll, International Futurist, Author and Innovation & Trends Expert, has a track record of inspiring organizations to reframe the opportunity for innovation in the context of significant, transformative change.
• Karen Webster, CEO, Market Platform Dynamics & founder of PYMNTS.com, has worked extensively with industry leaders to develop and commercialize innovation in the payments, mobile and technology sectors.
• Drs. Kevin and Jackie Freiberg, Authors of “Nanovation”.  Both authors were recently named to the “Top 30 Best Minds on Leadership” by Leadership Excellence magazine and are influential voices for businesses across the globe.
• Michael Treacy, Best-Selling Author and a Management Consultant.  His book, “Double Digit Growth: How Companies Achieve It No Matter What,” was a BusinessWeek bestseller and presents a common sense approach for achieving profitable growth.

The annual event features engaging question-and-answer segments, discussions and panels that equip credit union leaders with new business models to stimulate growth and profitability.

Sessions of the Senior Leadership Workshop for executives and Member Forum will meet concurrently at this event and will allow discussions with industry-leading speakers in an informal environment. Breakout sessions will promote best practices for: credit, debit, prepaid, bill payment and electronic banking products; risk management; and an update on current and pending regulations.  

About PSCU Financial Services

Based in St. Petersburg, Florida, PSCU Financial Services is the nation's largest credit union service organization (CUSO) and serves more than 1,500 financial institutions nationwide. As a non-profit cooperative, the company is owned by more than 680 member credit unions representing 16 million credit, debit, prepaid, online bill payment and electronic banking accounts. Its Contact Centers handle more than 18 million inquiries a year.

PSCU Financial Services offers 24/7 member support through four Contact Centers: its Eastern operations center in St. Petersburg, Fla.; a Western operations center based in Phoenix, Ariz.; and two call centers in Detroit, Mich. These Contact Centers perform member servicing and new member acquisition, cross-selling and automated lending solutions as well as support for debit/credit/prepaid cardholders, online bill payment and electronic banking subscribers.

Established in 1977, PSCU Financial Services offers its members a full range of processing options, any combination from full service to in-house pass through processing for credit, debit and ATM transactions. As a leader in the credit union movement, the company offers gateway access to national and regional networks. It also provides full function ATM terminal driving services. For more information, visit PSCU Financial Services’ website at www.pscufs.com.