St. Petersburg, FL, October 13, 2009 – The 142 financial institutions enrolled in PSCU Financial Services’ second annual summer online bill payment sweepstakes achieved a 16% increase in new PayLynx™ subscribers during the two-month promotion that ran from June 1 to July 31, 2009. There was also a 7% increase in subscribers making more than three online payments a month. The sweepstakes offered a grand prize of $10,000, a $1,500 first prize travel certificate and two second place winners who each received a Garmin GPS valued at $500.

The success of last year’s PayLynx sweepstakes led to a 73% increase in participating financial institutions for the 2009 promotion. There was no cost for the program and each participating financial institution was guaranteed one $100 winner. Each subscriber who made three online bill payments during the promotional period was entered into the contest and received one entry for each payment made.

“These sweepstakes offer impressive results. We achieved a 19% lift in total online bill payments and grew our subscriber base by 21.6% during the 2009 promotion. We have offered PayLynx to our members since 2001 and look forward to working with PSCU Financial Services to help build continued growth for this convenient, user-friendly online bill payment platform,” said Wayne Schneck, AVP of Marketing & Business Development, McCoy Federal Credit Union.

The $10,000 grand prize winner was from McCoy Federal Credit Union of Orlando, FL., and the first prize winner was from Visterra Credit Union of Moreno Valley, CA. Second prize winners came from Bank Fund Staff Federal Credit Union of Washington, D.C., and Georgia’s Own Credit Union, in Atlanta, GA. 

“A sweepstakes that offers a $10,000 grand prize certainly attracts members’ attention and is an excellent way for financial institutions to expand subscriber growth and activation for our PayLynx program. In addition to underwriting the prizes, we helped financial institutions promote this sweepstakes by providing professionally designed marketing files for use on web sites that were created in partnership with Fiserv, the power behind the PayLynx platform,” said Cindy McGinness, Director of eCommerce Relationship Development, PSCU Financial Services. 

All winners were randomly selected by a third-party sweepstakes administrator. Financial institutions that use the PayLynx platform needed to enroll in the sweepstakes in order for their members to be included. 

The cooperative’s popular online bill payment product has more than 913,000 subscribers and is deployed at 454 financial institutions. PayLynx subscribers are making more than 3.7 million payments online each month. Subscribers benefit from the cooperative’s award winning 24/7 Contact Center and FraudNet, a comprehensive bill payment fraud detection and prevention tool. PayLynx boasts a high percentage of active subscribers. It also offers a specialized online bill payment solution for small businesses.

About Fiserv

Fiserv, Inc. (NASDAQ: FISV) is the leading global provider of information management and electronic commerce systems for the financial services industry, driving innovation that transforms experiences for financial institutions and their customers. Ranked No. 1 on the FinTech 100 survey of top technology partners to the financial services industry, Fiserv celebrates its 25th year in 2009. For more information, visit www.fiserv.com.

About PSCU Financial Services

Based in St. Petersburg, Florida, PSCU Financial Services is the nation's largest credit union service organization (CUSO) and serves more than 1,300 financial institutions nationwide. As a non-profit cooperative, the company is owned by more than 600 member credit unions representing over 13 million accounts and 913,000 online bill payment subscribers. Its Contact Centers handle more than 16 million inquiries a year.

PSCU Financial Services offers 24/7 member support through four Contact Centers: its Eastern operations center in St. Petersburg, Fla.; a Western operations center based in Phoenix, Ariz.; and two call centers in Detroit, Mich. These Contact Centers perform member servicing and new member acquisition, cross-selling and automated lending solutions as well as support for debit/credit/prepaid cardholders and online bill payment subscribers.

Established in 1977, the company provides a broad array of cost-effective, high quality financial services that include credit, debit, ATM, prepaid, bill payment, electronic banking and contact center

solutions. PSCU Financial Services uniquely offers its members a full range of processing options, any combination from full service to in-house pass through processing for credit, debit and ATM transactions. As a leader in the credit union movement, the company offers gateway access to national and regional networks. It also provides full function ATM terminal driving services. For more information, visit PSCU Financial Services’ website at www.pscufs.com.