Industry Insights Virtual Summit
We know you are short on time and travel budgets, but long in your desire to grow and prosper in order to benefit you and your members. That is why we brought you relevant, timely, and actionable information delivered by nationally known speakers - right to your desktop.
PSCU Financial Services' 2011 Industry Insights Virtual Summit was a free webinar series geared towards relevant industry information. These four unique events helped you develop and serve your members in the midst of a changing world, highlighted new opportunities in credit cards, provided proven initiatives for building member relationships and credit union profits, and shared how to sell and service your members across all generations from youths to retirees.
A credit union industry moderator hosted each 60 minute event to ensure maximum feedback on industry issues to make the most of your time invested.
If you missed an event, or simply want to review what you learned, please log into MemberConnect to view the presentation decks and listen to the recorded session.
Industry Insights Virtual Summit 2011 Agenda
Change is Inevitable – Growth is Optional
Presented by Ira Blumenthal, Branding and Marketing Expert and Author
There is one constant in life and business…change! Change is not new; what is new is the incredible speed of change. Industries, companies, and careers have gone from "distinction" to "extinction" because of their inability to adapt, adjust, and master change. This session offers a high-content, high-energy, "hands on" approach to embracing, as well as capitalizing on change in business. After all, change is to business as oxygen is to life.
About Ira Blumenthal
Considered a modern day business "Renaissance Man," Ira Blumenthal is the president of CO-OPPORTUNITIES, Inc., an Atlanta-based consulting company that has counseled world class clients such as Coca-Cola, Nestle, Kroger, McDonald’s, Delta Airlines, Exxon, Wal-Mart and others in areas related to branding, strategic alliances, business development, change management, and leadership. Ira is also a published author; his first book, Ready, Blame, Fire! focuses on the "myths and misses in marketing." Ira has written and published over 100 magazine articles on business development and he is the former host of a popular talk radio show SuccessTalk.
The Big Push for Credit Cards: New Times – New Opportunities
Presented by Sylvia Bass, Vice President of Consumer Credit Card Product Solutions – MasterCard
What’s the credit card competitive landscape look like after all the regulatory changes? How are consumers reacting to the new economic times and ever-changing card market? In light of the economic and regulatory challenges, are credit cards worth all the work? You bet! There is still a great opportunity to deliver necessary card services to all members, in the current economic and regulatory environment. Take advantage of this great opportunity to learn from an industry expert at MasterCard on what your credit union can do to capitalize, leverage, and grow your credit card portfolio. Not in the “credit card game?”; then this is the event for you and your credit union!
About Sylvia Bass
Sylvia Bass is MasterCard’s Consumer Credit Product Solutions lead for key accounts within U.S. Markets. In this role, Sylvia is responsible for identifying strategic products and platform development opportunities, which supports customer objectives and builds issuer preferences for MasterCard’s branded products. During her tenure at MasterCard since 2007, Sylvia has provided consultation and support for new affluent and core credit programs by remaining keenly focused on addressing customer needs and pain points.
The Ten T’s of Acquisition and Retention - Proven Initiatives for Building Relationships and Profit
Presented by Steven Little, Acclaimed Business Growth Expert and Best-Selling Author
In today’s market, credit unions interested in growth are looking to improve their member relationships to increase sales, lower costs, and maximize profits. Short on theory, long on practical advice, Little examines how today’s most successful organizations are transforming the way in which they acquire and retain customers. Through concepts such as “touches,” “telepathy” and “time bombs,” this no-nonsense discussion will help your credit union build member-centric processes, improve sales, and service, which lead to sustainable growth.
About Steven Little
Steven S. Little is a much sought after expert on the subject of business growth and the future of opportunity. As a former president of three fast-growth companies, he now advises thousands of leaders of growing organizations and communities each year. For over ten years, Little was also a senior consultant for Inc. magazine. He is the author of the best-selling books and has received praise as the "Must-Read Business Book" for 2009 and was called a "Best of 2009" by 800-CEO-Read. He also regularly speaks for some of the world’s leading organizations, including UPS, Microsoft, FedEx, Bank of America, and the Retail Industries Leaders Association. His style has been described as "real-world" "highly credible" and "uniquely engaging."
Sales and Service Across the Generations
Presented by Cam Marston, Multi-Generational Relations and Workplace Communications Expert
Everyone likes the same type of sales style and the same type of service...right? Nothing could be further from the truth. The truth is that what your sales team doesn't know about the four generations impacts the bottom line. Each generation, with their unique values, defines a quality sales or service experience in their own unique way. What Gen X may prefer, Matures may think is outright rude. What Boomers define as "rapport building", Millennials may define as a waste of time. In this session, Marston will explore the sales and services biases of each of the four generations and gives simple, easy to execute ideas for how your credit union can best work with each. It is highly energetic, highly engaging, and full of immediately actionable ideas which translate into increased sales and improved service levels.
About Cam Marston
Fortune 500s rely on Cam Marston to bring critical content to their organizations in a way only he can: with relatability, humor, application to the real-world and take-home know-how for every audience member. Previous clients include Prudential, Fidelity, ESPN, Charles Schwab, GE, Qualcomm, Merrill Lynch, Kellogg, and The Coca-Cola Company to name a few. Cam Marston led the research and is the voice to the impact each generation has on team dynamics, sales initiatives, and customer relations. His concepts are the result of more than a decade of extensive research and study inside businesses of all sizes and sectors. Marston will lay out real-world scenarios and tactics for immediate implementation by your credit union’s sales teams and management.
Connect - Discover – Achieve in 2011!
