Industry Commitment

Getting in touch with the needs of tomorrow's borrowers.

That is the goal of a Filene Research Institute program that is being funded by PSCU Financial Services, a Chairman's Roundtable sponsor of the organization. This new research initiative, tagged COOL Solutions, examines financial issues facing young adults and young families. This critical market segment represents the future of the credit union community.

The under-30 population represents enormous present and future buying power, which can greatly impact credit unions. On behalf of our industry, our company is funding research into how credit unions can better meet the needs and preferences of young adults and families as their financial attitudes and behaviors are shaped.

The Filene Research Institute examines vital issues affecting the future of credit unions and consumer finance. Through this unique, non-profit organization, leading scholars and consultants analyze managerial problems, public policy questions, and consumer needs.

To obtain your copy of a COOL Solutions Guide for Credit Unions, funded by PSCU Financial Services, click on a link below.

• Cool Solutions: Say Hi to "Y" - provides the background needed for credit unions to develop and market products and services that appeal to a new generation of consumers just entering the financial services marketplace.
  
  
• Cool Solutions: Build Credit with "Y" - provides strategies and case studies of credit unions that are winning young adults with innovative lending and credit card programs.

To read a press release about, PSCU Financial Services Funds Filene Research Project Project to Examine Needs, Preferences of Young Adults, Families, click here.

CUNA Lending Council Scholarship Fund

As a Founder level sponsor of CUNA Lending Council’s Scholarship Fund we are proud to support efforts to fund educational resources that enhance the lending expertise of credit union personnel in credit unions with less than $50 million in assets. Our cooperative is delighted to support programs that are focused on the future of the credit union movement and that provide scholarship benefits to enable recipients to broaden their skills.