Mining for Prepaid Gold within Your Member Portfolio

Mark Risin, Director of Prepaid Services,
PSCU Financial Services

Gift and Reloadable prepaid cards provide an opportunity to increase brand recognition and loyalty while creating additional revenue streams. Like all products, the cards do not sell themselves and PSCU Financial Services experts shared tips for branch positioning, tips for promoting as well as best practices. The session all identified how to spot potential opportunities for student, travel and general purpose reloadable cards.