Kern Schools Federal Credit Union Enhances Its Credit Card Portfolio with CURewards Solution
With numerous choices for loyalty programs, credit unions are looking for a program that will meet all their needs and exceed their service expectations. Effective loyalty programs should provide a streamlined cost efficient enhancement to a credit union's credit card portfolio. With PSCU Financial Services' loyalty program, CURewards Solution, credit unions can enjoy increased credit card usage at a low cost basis along with increased member satisfaction. The CURewards Solution offers credit unions a turnkey, cost efficient loyalty program that includes advertising and promotional support. Kern Schools FCU is just one of the credit unions that is reaping the benefits from enrolling in PSCU Financial Services' CURewards Solution.
Why Partner with PSCU Financial Services?
In 2001, Kern Schools FCU, located in Bakersfield, California, was searching for a way to increase its Visa credit card base, while also providing its membership with a card that offers additional benefits and features. Kern Schools FCU, with a membership of over 100,000, looked towards its partner PSCU Financial Services, located in St. Petersburg, Florida, for a solution. The CURewards Solution was just what Kern Schools FCU was looking for - a loyalty program that is a win-win for the credit union and its members. The CURewards Solution is providing Kern Schools FCU with increases in number of card accounts, card usage and interchange income plus it provides the credit union's members with a card that has a wide array of loyalty benefits such as point redemption for over 500 valuable merchandise items and several unique travel options.
Performance and Satisfaction
Since enrolling in the CURewards Solution in June of 2001, Kern Schools FCU has added more than 3,900 new accounts to its Platinum card portfolio and transactions have increased rapidly. In addition, percentage of active accounts has topped 90%. Members are making this card a "top of wallet" credit card. Cecelia Arnold, Electronic Services Manager for Kern Schools FCU, stated, "The number of accounts and their corresponding balances are increasing faster than our other programs. We have had a tremendous response. PSCU Financial Services' CURewards Solution enables us to offer a credit card that our members prefer to use. Our members are using our Visa cards now more than ever!"
The CURewards Solution allows the credit union to offer its members a versatile loyalty program. It provides diverse redemption possibilities including travel and merchandise. Cecelia, shared, "Our membership is excited about the CURewards Solution. The members love all the choices they have. Some like airline tickets or cruises, while others prefer the merchandise awards. It's a great program for virtually all members and all lifestyles."
Advertising Support
As part of the turnkey solution, Kern Schools FCU is benefiting from utilizing PSCU Financial Services' marketing support which includes statement inserts and enrollment forms placed at the branches to advertise to Classic and Gold credit card members an upgrade to a Platinum card with CURewards. Additionally, the credit union's website contains a link to the CURewards website. Cecelia, stated, "The CURewards Solution provides us with additional marketing tools such as statement inserts each quarter and a great CURewards website at no additional costs or effort on our staff. This helps us communicate to our members the benefits of our new CURewards credit union credit card without the need for additional staffing resources."
Conclusion
Cecelia, shared, "We are excited about the CURewards Solution. It's very easy to use because PSCU Financial Services does all the work. The website has a multitude of merchandise and is user friendly for our members." By partnering with PSCU Financial Services, Kern Schools FCU was able to increase its Visa card base and member satisfaction. Keeping members satisfied is of the utmost importance to credit unions and with PSCU Financial Services' CURewards Solution, credit unions are enjoying increased card usage along with heightened member satisfaction.
If you would like additional information on how your credit union can benefit from the CURewards Solution, contact your PSCU Financial Services Account Executive today!
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