CURewards™ for Debit

An attractive rewards program is one of the best ways to earn top-of-wallet status for your credit union’s debit card. Our DebitAdvantage™ rewards program offers exceptional benefits for your credit union and your members.

Credit Union Benefits

Our flexible CURewards™ platform provides co-branding opportunities that allow cardholders to redeem points for brand name merchandise, travel or your credit union’s products and services. This capability simultaneously builds loyalty by deepening member relationships through the marketing of other credit union services.

Our innovative rewards program also enables your members to earn awards quickly by combining points from credit and debit accounts (if you participate in CURewards™ through CreditAbility™ and DebitAdvantage™ programs). This is a powerful incentive for members to use your credit union’s cards exclusively.

And, our turnkey solution is easy to implement and allows your credit union to design important program member focused program elements. For example, your credit union selects expiration dates for points and determines how many points your members receive: from one to five points for each net dollar spent. Promotion is made easy with customizable marketing materials, an interactive voice response system for program information, and a dedicated program web site (www.curewards.com).

Member Benefits

Members can redeem CURewards points for a wide range of travel and brand name merchandise including high-end electronics and quality housewares. Our list of more than 500 brand name items and exotic vacation destinations will satisfy any member.

Winning is a powerful motivator—and awards are earned in record time if your credit union elects to combine rewards points for debit and credit card programs. Once your members earn a big-screen TV or family vacation, they will be eager to use your credit union’s cards to fulfill another item from their dream list.

For more information, please contact PSCU Financial Services today at (800) 245-7728, ext. 4219, or e-mail us at debit@pscufs.com.