CURewards™

An attractive rewards program can quickly earn top-of-wallet status and generate new cardholders, as a rewards program is the number one reason consumers open a new account. Cards with a rewards program post an average of 23 additional transactions annually over cards without a loyalty builder. Our CURewards™ program offers exceptional benefits for your credit union and your members.

Credit Union Benefits

• A flexible platform provides you with co-branding opportunities that allow cardholders to redeem points for credit union products and services. This capability simultaneously builds loyalty by deepening member relationships through the marketing of other credit union services.
• Our innovative rewards program also enables your members to earn awards quickly by combining points from credit and debit accounts (if you participate in CURewards™ through our CreditAbility™ and DebitAdvantage™ programs). This is a powerful incentive for members to use your credit union’s cards exclusively.
• Easy to implement, our turnkey solution allows your credit union to design important program elements. For example, your credit union selects expiration dates for points.

Member Benefits

Members can redeem CURewards points for a wide range of travel and brand name merchandise including high-end electronics and quality housewares. Our list of over 500 brand name items and exotic vacation destinations will satisfy any member. Winning is a powerful motivator—and awards are earned in record time if your credit union elects to combine rewards points for debit and credit card programs. Once your members earn a big-screen TV or family vacation, they will be eager to use your credit union’s cards to fulfill another item from their dream list.

We help you promote our turnkey solution with marketing materials; an interactive voice response system for program information and a dedicated program web site, www.curewards.com.

Combine CURewards with one or more of the following programs to boost credit balances and usage rates: Credit Line Increases, Balance Consolidation, Transaction Level Processing, Convenience Checks and AdvisorsPlus.