AdvisorsPlus™

Energize your credit card portfolio with expert advice from our AdvisorsPlus™ specialists. Our industry experts use the latest intelligence to help you design and launch a marketing program that dramatically increases outstanding balances and activation and usage rates. Credit cards can be a springboard to developing and maintaining profitable relationships with your members.

Tap into a wealth of best practices expertise offered through our AdvisorsPlus Consulting Analysts. Our Analysts use data mining, predictive modeling and behavioral and profitability segmentation analysis to help credit unions implement the right offers to the right members and cardholders at the right times.

Member-owner credit unions can choose AdvisorsPlus services anytime “as needed” from our Portfolio Resources or enroll in our Portfolio Alliance subscription:

• Portfolio Resources includes portfolio consulting, tracking, reporting and execution of selected components on a la cart basis.
• Portfolio Alliance provides the support and leadership of our AdvisorsPlus team with the industry-leading marketing tools. This marketing consulting support program includes planning, scheduling, initial set-up and analysis of individual marketing promotions including Balance Transfer, Credit Line Increase, Card Activation and usage promotions. AdvisorsPlus consultants conduct an initial and post-promotion analysis, design a targeted marketing campaign, track cardholder response and provide comprehensive reports for each promotion. This service level also includes up to 12 hours of annual card portfolio consulting with the AdvisorsPlus team.